Ocean Tomo to Auction Powerful Domain Name ”£.com” – The British Pound Symbol’s Identity on the Net – on 26 June in Amsterdam

CHICAGO – (Business Wire) Ocean Tomo Auctions today announced that it will offer
for sale the £.com, the symbol-based domain name for the British pound symbol,
along with related intellectual property assets. The powerful domain name
package will be offered by Moneyedge Limited as Lot 40 at The Ocean Tomo 2008 European Live
IP Auction to be held at The NH Grand Krasnapolsky in Amsterdam on 26th June.

£.com has never been
promoted yet has many users curiously typing the name into their browser bar on
a daily basis. I would say that 99.99% of internet users still do not know that
symbol-based domains exist. This is understandable, however, as they are in
extremely short supply (only 16 in .com) and until recently could not be promoted, said Richard Haigh, Director of Moneyedge. Our lot offering also includes poundsymbol.com as a complementary
domain that will allow £.com to pass the radio test and be promoted by
every media source.

Over half a billion people in Europe, and other countries, have the potential
to access £.com by using a recent web browser, such as
Internet Explorer 7 or Firefox 2. £.com makes use of
International Domain Name (IDN) technology, and visitors located in one of the
18 countries that have the £ symbol on their keyboards
may access the IDN-enabled browsers, which are now at between 68-71% saturation
world-wide, according to Marketshare, the leading browser statistics service.

Haigh continued, Normally with domain names there
is a trade off. Long domains
are more descriptive but are not easy to remember, and short names can be easier
to remember but usually are not very descriptive. Thus, users may have
difficulty recalling the site. £.com has none of these
difficulties as the name is instantly memorable and the site premise explained
before any advertising has even taken place. As such, acquisition of this
domain identity could be highly valuable to a company looking to create a
dynamic and unique financial services business on the net.

For more information on Lot 40 or to register to bid at The Ocean Tomo 2008
European Live IP Auction, please contact us directly at +1.312.377.4851 or [email protected].

About IP Business Congress

The IP Business Congress, comprised of IAM magazines first-ever CIPO Summit and Ocean Tomos Live IP Auction, will be one of the major IP events of
2008 and quite probably the years most important
gathering of global IP business leaders.
All day on 25th June and the
morning of 26th June, the CIPO Summit, with a world-class faculty of 70+
speakers, will focus on understanding the roles and responsibilities of the
CIPO, and on the afternoon of 26th June, Ocean Tomo will hold its live IP
Auction.
For more information and to register for the IPBC, please visit
www.ipbusinesscongress.com.

About the Ocean Tomo Transaction Practice

Intellectual Property owners seek to balance a variety of financial and
business objectives when monetizing their assets including deal structure,
price, publicity and marketing, competitive intelligence and expenditure of
resources.
The Ocean Tomo Transaction Practice offers four primary
products and services designed to meet such needs — Private IP Brokerage, Live
Multi-Lot IP Auctions (www.OceanTomoAuctions.com),
Patent/Bid-Ask (www.PatentBidAsk.com) and The Deans List Online IP Exchange (www.TheDeansList.com).
Each
solution is tailored to provide the proper forum and appropriate level of
service based on the clients specific
requirements.

Ocean Tomo
Media Contact:
Wendy Chou
+1.718.812.6707
[email protected]


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